Snyderholes was a bit of slam politics about a guy named snyder who apparently caused a bunch of potholes in his city by not paying for road work, or something, thus the potholes were dubbed ‘snyderholes’. The landing page was pretty simple but interestingly interactive. People were prompted to upload photos of potholes in their neighborhoods which were posted to further shame this snyder fellow and to bring attention to just how bad the situation had gotten.
I enjoyed the opportunity to do a fun type treatment of the masthead. I also liked how the asphalt in the background repeated horizontally for wide monitors, framed the form content nicely, and broke at the edge plummeting down the page of pothole submissions.